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Duong Quang Minh, a teacher from the Mekong Delta city of Can Tho, came up with the idea for this campaign. The goal is to help parents integrate a reading habit into their children’s daily routines. The campaign provides practical guidance and a roadmap that has been proven successful in many families. The program is divided into several sessions that will take place throughout 2024. It will kick off with 12 interactive workshops scheduled from January 1 to February 7. Le Thi Thuy Phuong reads a book with her daughter in Ha Giang Province, northern Vietnam. Photo: Supplied Following the introductory workshop, parents are encouraged to participate in a competition to create a reading corner within their homes. “Creating this space doesn’t require a lot of shopping or a big investment. It can be done with items that are already available in the household,” said Minh. “Having a designated book corner in each home has been proven to significantly increase children’s engag...