Decline in Demand for Mooncakes Despite Ample Variety
With only one day remaining before the Mid-Autumn Festival on September 29th, mooncake sales in the market are still quite low. In previous years, demand for mooncakes typically increased during this time as people purchased them for personal consumption and as gifts for loved ones. Tran Khanh Duong, a mooncake vendor in Hanoi’s Hai Ba Trung district, stated that most shops open their counters at least a month before Full Moon Day, but sales have been slow. He attributed this to the lingering effects of Covid-19, which has resulted in fewer big orders from companies and people being hesitant to spend. Additionally, market purchases have not yet rebounded as expected. On average, customers are only buying 1-2 boxes of traditional mooncakes as gifts for themselves or their loved ones. Hotels introduce new mooncake collections. Photo: Hoai Nam/The Hanoi Times Some individuals prefer homemade mooncakes over mass-produced ones due to their lower cost and superior taste. Ho...