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Bologna smoked in bamboo tubes, locally known as ‘ cha bo ,’ is arguably Da Nang’s most famous gastronomic specialty. In the neighboring province of Quang Nam, Hien’s hometown, the local delicacy is ‘ be thui Cau Mong ,’ or Cau Mong roasted veal. Both of these dishes are among Hien’s favorites, and the accountant-turned-entrepreneur hopes to put a unique twist on each of them to captivate palates throughout Vietnam. Finding purpose Hien’s entrepreneurial dreams began while he was working as the chief accountant at a well-known company in Laos. Wanting to make a change, he used his savings to invest over VND2 billion (US$81,800), hire ten employees, and open a restaurant. Unfortunately, his business didn’t last long, and he was forced to move to Da Nang with almost no money left. Over the next several years, Hien tried his hand at various businesses, including an e-commerce venture specializing in traditional medicine and a lumber company. Although the former failed, the latter ...