Promote the Country’s Image with this Golden Opportunity
The Hanoi Tourism Department has announced that over 170,000 individuals visited Hanoi during the two-day BlackPink concert, generating a total revenue of VND630 billion (US$27.4 million) for the city. The benefits of hosting the group’s performance in Vietnam are evident. However, have we fully capitalized on these opportunities to promote our country’s image and generate income? Associate Professor, PhD. Bui Hoai Son, a member of the National Assembly’s Committee on Culture and Education, discussed this phenomenon with The Hanoi Times. The potential of Vietnam’s entertainment market With the recent BlackPink effect, what are your comments on the needs of the Vietnamese audience? The BlackPink event in Hanoi displayed the immense appeal of this girl band. Despite the relatively high ticket prices, a portion of the audience still willingly paid for a high-quality and memorable musical experience. This demand also demonstrates the potential of Vietnam’s entertainment market. With ...